“Subverting Expectations” is moronic, whether you’re Rian Johnson or Metallica

by 05.16.2019

You should not aim to subvert the expectations of your audience.

You should aim to exceed those expectations. It doesn’t matter if you’re directing a Star Wars movie, making a heavy metal album, or anything along those lines. If you’re putting something out there artistically for people to consume, you want to bring the best that you have.

Subverting expectations is a one-way trip to lost money.

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