DISNEY VS NETFLIX streaming wars. DISNEY takes a piece out of NETFLIX’S plan. No more ads on DISNEY properties (except ESPN for some reason).As it prepares to launch a new streaming service for its considerable film and television assets, Disney is throwing some sharp elbows at some of its biggest competitors in the space – most notably Netflix. According to WSJ, the House of Mouse has banned Netflix from running advertisements across Disney’s TV channels, the latest sign that the so-called “streaming wars” are heating up.

Disney is one of several companies launching a new streaming service to try and compete with industry leader Netflix, as well as Hulu, Amazon, HBO, Showtime etc. The entertainment conglomerate has decided to price its service at just $7.99 (at the monthly rate; subscribers can also opt to pay an annual fee of $69.99). That’s compared with Netflix’s Standard package, which costs $13 a month and allows users to stream content simultaneously on two different devices. The plan virtually guarantees that the service won’t be profitable for “at least five years,” as the company prioritizes growth over short-term profits.

Disney, Comcast and AT&T are planning to spend hundreds of millions of dollars to advertise their new streaming services. According to WSJ, Comcast is planning to spend $100 million on advertising for its new ‘Peacock’ streaming service (that advertising blitz has already started).

As Streaming Wars Heat Up, Disney Bans Netflix Ads From Its Channels
https://www.zerohedge.com/technology/streaming-wars-heat-disney-bans-netflix-ads-its-channels

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