China’s company Tencent is creating a new lead character in the STAR WARS universe and new future for STAR WARS with an all new CHINESE STAR WARS character set in STAR WARS cannon and continuity. They are translating 40 Star Wars novels to Chinese and creating a brand new STAR WARS novel with a new Chinese character to reintroduce STAR WARS to it’s more than one billion citizens.
This could be a permanent change to STAR WARS into an Eastern-based property with what Chinese media control people call “Chinese Characteristics”. As STAR WARS is weakened in the West is it good to have a new STAR WARS with Chinese Characteristics rising in the East?
The House of Mouse — and Skywalker — has struck a deal with Tencent’s China Literature to distribute 40 translated ‘Star Wars’ novels for Chinese readers, as well as create the first original Chinese book set in the ‘Star Wars’ universe.
Disney and Lucasfilm are going back to basics to try to build an audience for the Star Wars franchise in China.
The House of Mouse — and Skywalker — has inked a first-of-its-kind distribution deal with Tencent’s China Literature, the Middle Kingdom’s largest e-books and online reading platform, to license and distribute 40 translated Star Wars novels for Chinese readers.
The partnership, which was unveiled in Shanghai on Wednesday, also will entail the two companies working together to develop and publish the world’s first authorized Star Wars online novel written by a Chinese author, according to a press release shared by Disney over the official Star Wars Weibo account.
The Chinese Star Wars saga will be written by one of China Literature’s hottest in-house writers, an author who goes by the Chinese pen name “His Majesty the King.” The young author became a sensation online in China thanks to two wildly popular Xianxia martial arts novels published by Tencent’s Qidian reading platform.
Disney and Lucasfilm said the Chinese story is still in development, but that it will introduce a new Chinese hero and will “combine native Chinese elements and the narrative style of Chinese literature to tell the story of Star Wars.”
Disney Partners With Tencent Subsidiary to Build Chinese Fan Base for ‘Star Wars’
https://tinyurl.com/y4tbjbwr
Who is TENCENT?
https://en.wikipedia.org/wiki/Tencent
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