Feminist propaganda movies fail every time. Ghostbusters, Chalies Angels, and now this mess– Birds of Prey. Will Hollywood ever learn and stop it with the crappy propaganda movies?
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Box Office Failure: Birds of Prey
https://deadline.com/2020/02/birds-of-prey-weekend-box-office-margot-robbie-1202853768/
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The opening is well under the $50M-$55M tracking projection, and under the $45M for which Warner Bros was hoping. And even though the town loves to use tracking as “the dog ate my homework” excuse whenever a film collapses at the box office, they’re not the ones to blame here for Birds of Prey.
What is crucial for Warner Bros, and any other major motion picture studio that wants to compete and rival Disney, is that when it comes to brands and IP, you need to protect them and really ensure the proper production and launch apparatuses are in place to guarantee success (I’ll come back to this point). These decisions need to be thought of long and hard during development. Don’t mess around with brands. At a time when Marvel can slap their name atop any superhero movie and open it to $100M-plus, DC has been trying to rebuild post-Zack Snyder’s Batman v. Superman and Justice League upset. This isn’t great for Birds of Prey, even if it miraculously muscles its way past $40M this weekend.
Some will argue that Birds of Prey was never meant to be a big pic like Suicide Squad with its lower-than-DC-budget (around $97M gross, $84M net).
Hogwash.
It’s a brand, and that’s a lot of money to spend, according to finance sources, on a movie that’s intended to be an event film in the offseason. Again, it’s possible that Birds of Prey makes up its U.S.-Canada shortfall overseas. But it’s not looking good. No one is expecting the movie to make any money in Asia, and since Wednesday in 78 territories, the pic has grossed $18.1M. “Overall, it’s bad,” says one film finance source who has no skin in the game.
