With a 40% market share, Scholastic blows away Marvel Comics And DC Comics in bookstores including Amazon, Barnes & Noble, Walmart, Target, independent bookstores, and many others.. This is impressive since Scholastic only started producing comics in 2005. One of it’s titles Dogman sold more than 1 million copies in 2019 alone at $9.95 each.
The company’s 270 comic/graphic novels sold 6.87 million copies to bookstores and Amazon, an increase of 48.6% over the prior year, bringing in an estimated $88.9 million in retail sales.
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How Media, Comic Books Could Remake Scholastic
https://www.benzinga.com/trading-ideas/long-ideas/20/08/16880511/how-media-comic-books-could-remake-scholastic
SUPERHERO COMICS MAY HAVE FINALLY MET THEIR KRYPTONITE
https://icv2.com/articles/markets/view/46094/comics-graphic-novel-sales-top-1-2-billion-2019
