https://www.indiegogo.com/projects/company-men-dead-white-and-blue/coming_soon

Both Dungeons and Dragons and Chess have recently received huge boosts to their popularity, the latter from the recent movie ‘The Queen’s Gambit’.
This improved visibility was an accidental side effect of being featured on Netflix programming.
Why wasn’t Marvel able to use a ten billion dollar+ box office profit over ten years to sell comics? Why is chess rising in popularity from one movie when Marvel is sinking after more than a dozen successful films?