Bob Iger said today at the Morgan Stanley Technology, Media and Telecom Conference, “there are 7,000 characters, there are a lot more stories to tell. What we have to look at at Marvel is not necessarily the volume of Marvel stories we’re telling but how many times we go back to the well on certain characters. Sequels typically work well for us. Do you need a third and a fourth, for instance, or is it time to turn to other characters?”

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