A new app allows shoppers to scan items in grocery stores to check if the brand supports woke values. Veebs, a free app on the App Store, says it ‘has the brands that align to your personal values settings and offers replacement suggestions for the ones that don’t.’ A TikTok video advertising the new software shows a blonde woman in a floral dress saying, ‘The best way to fight against these woke brands is with our wallets.

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