UFC is facing calls for a boycott after the mixed martial arts league announced on Tuesday that it inked a major sponsorship deal with Bud Light. The tie-up with Anheuser-Busch’s beleaguered brew — which has been slammed with sharp sales declines since its fleeting, ill-fated campaign in April with transgender influencer Dylan Mulvaney — is reportedly worth more than $100 million, according to MMA Fighting. “UFC BOYCOTT IS ON,” one user shared to X following the announcement, which will see Bud Light’s logo on fighting rinks and in marketing materials as of January. “Time to double down on the #BoycottBudLight and now #BoycottUFC,” another posted, while yet another chimed in: “Dumb move.”

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