Kellogg’s cereal brand Froot Loops is facing boycott calls for offering consumers a digital library of children’s books that promote DEI, diversity, equity and inclusion.

Boxes of the cereal in Canada include a promotional tag to a free online library. Purchasers and their families can use the resource to learn how incredibly colorful and diverse the world can be. Newsweek has contacted representatives of Kellogg’s via email for comment.

On August 9, America First Legal filed a federal civil rights complaint against Kellogg’s to the U.S. Equal Employment Opportunity Commission urging the agency to investigate Kellogg Co.’s policies, which the group exposes as “infused with woke ideology.”

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