Bud Light might no longer be in the eye of a culture war storm, but while scrutiny has eased off the company in recent months, the brand has far from recovered from the boycott called in April by its conservative customers, according to experts.

Transgender influencer Dylan Mulvaney was paid far more than was first alleged, as documents reveal a US$185,000 deal for the marketing campaign that ended in an epic flop.

Bud Light continues to drag down sales for parent company Anheuser-Busch as the world’s largest brewer reported a double-digit drop in US revenue last quarter. Anheuser-Busch InBev reported Tuesday that revenue in the US fell by 13.5 percent between July-September. The figure was based on revenue per 100 liters, a common measure for beer sales.

Sales to US retailers were also down 17 percent, largely due to a drop in Bud Light demand, the company reported. Bud Light has faced months of protests and consumer anger since its ill-fated partnership with trans influencer Dylan Mulvaney in April. The company has seen Bud Light sales decline for months. US retail dollar sales of Bud Light were down 29 percent in the four weeks ending October 21 compared to the same period a year ago, according to Nielsen data compiled by Bump Williams Consulting.

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