Disney DECLARES woke RUINED their BRANDS!

by 12.23.2023

The Little Mermaid, Aladdin, The Lion King, Mulan, and many more told the kind of magical stories that stayed in our hearts, along with catchy music that could get stuck in our heads for days. This period is often referred to as the “Renaissance Era,” and many suspect that these movies are loved by women everywhere because Disney successfully captured the brilliance and timelessness of femininity. Jasmine was seductive and required her man to work for her, Ariel taught us about sacrifice and trust, and Mulan was both brave and family-oriented. All of the princesses had their own personalities and opinions, but they each made room for a prince to come in and sweep them off their feet. None was too proud to reject a man.

These traditional Disney films were never political, and the themes were always centered on universal, relatable stories that brought people together rather than driving them apart. However, Disney has certainly lost its way over the last couple of decades. They’ve lost their touch at producing hit movies that resonate with both young children and adults.

Not so much in 2023—which saw Marvel Studios’ first certified box office bomb, as well as problems unfolding behind the scenes and in courtrooms.

The latest film in the Marvel Cinematic Universe (MCU), The Marvels, opened to a weekend box office of just $46.1 million, the lowest in franchise history. Yet outlets like The Associated Press called the film a success anyway, by virtue of being the first MCU release directed by a black woman. The director, Nia DaCosta, seems to agree.

This week, she blamed the lack of interest in the film and its subsequent criticism on the bigotry of Marvel fans.

“There are pockets that are really virulent and violent and racist — and sexist and homophobic and all those awful things,” she told Variety’s Angelique Jackson when asked about the film going “woke.”

Disney was WARNED not to make this film by Marvel CEO Ike Perlmutter. No one wanted to see Brie Larson as a superhero stuck awkwardly in the middle of two Avengers movies. Perlmutter explained Marvel is a “boys” property and boys would not want to play with a toy based on this female superhero. He was right of course, but this was out of his control. Even though Bob Iger PROMISED Ike Perlmutter who saved Marvel from bankruptcy and successfully launched the Marvel Cinematic Universe he would retain CONTROL of the Marvel brand, Iger went back on his word. He would later fire Ike Perlmutter out of his own company a few years later.

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