With Hallmark disappointing fans, competitor Great American Family has quickly began creating content that emphasizes the holidays and is as family-friendly as can be. Many of the former stars from the Hallmark channel, most notably Candace Cameron Bure, Daniel Lissing, Danica McKellar, Jen Lilley, and Trevor Donovan, and this is no coincidence; this is a deliberate chess move to contribute to the parallel economy of ideas.

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