DESPERATE to virtue signal, the NFL is EMBARRASSED they STILL can’t find enough black coaches to satisfy their wokeness obsession.

For a league in which roughly 70 percent of N.F.L. players are people of color, it has been a source of embarrassment that the vast majority of coaches and executives have historically been white. To diversify teams’ leaderships ranks, the N.F.L. has largely relied on the Rooney Rule, named for a Pittsburgh Steelers owner and adopted in 2003, which required every team to interview at least one person of color when hiring a head coach or general manager.

Through expansions of the rule and other initiatives, the league and its teams have diversified assistant coaching ranks and top front-office positions, including team presidents. It has been less successful when it comes to head coaches; the N.F.L. began this season with just six minority head coaches among the 32, three of whom are Black.

“It’s tough when something has been done a certain way for so long and you’re just trying to break down those barriers,” said Troy Vincent, the N.F.L.’s executive vice president of football operations. He said the league’s overall progress encouraged him but, referring to head coaches, added: “I still have to live in the reality of what the numbers actually say. And the numbers still are not where we would like them to be.”

Still, the Rooney Rule has been the model across corporate America for companies that want to field more diverse slates of candidates, even as the aims of such initiatives are being fiercely debated in the public arena, most notably on college campuses. The recent resignation of Claudine Gay, a Black woman, as the president of Harvard was celebrated by opponents of D.E.I. initiatives and has fanned disagreement about whether they are the best way to increase diversity or can instead be counterproductive.

Companies including Amazon and Facebook now have versions of the Rooney Rule for their boards, and some shareholder advisers specifically look at such initiatives when rating corporate diversity efforts. Like the N.F.L., many of these companies have seen diversity rise in some areas.
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