Elon Musk is talking to Nelson Peltz about FIRING Bob Iger *both have said he is terrible for Disney) and changing Disney back to a normal entertainment company. Musk is making the same kinds of comments and creating the same kinds of issues with Disney he created around Twitter before he got serious about influencing the direction of Twitter.

While Musk is unlikely to buy Disney and take it private like he did with Twitter, he has many options to support Nelson Peltz and potentially take a large ownership stake in Disney while it remains a public company. The purpose in keeping it public is it’s much easier to finance that way. Musk could simply promote heavily on Twitter Nelson Peltz’s criticisms of Disney and potentially get Peltz on their board of directors as well. It feels like something is going to happen.

Peltz’s Trian Fund Management said Disney shareholders have lost about $70 billion in value since the activist ended its first campaign in February. Trian said that it spoke to Disney CEO Bob Iger on Thursday and that the company’s board agreed to meet with the investment firm but wouldn’t grant its request for board representation.

Trian controls roughly $3 billion worth of Disney stock and is seeking multiple directors. The activist investor said it plans to take its case directly to shareholders, without specifying what changes it seeks. Disney said in response to Peltz’s announcement that it is moving from a period of fixing to one of building, has a strong balance sheet and continues to refresh its board.

Investors have finally started to notice Disney’s creativity is NOT what it used to be. Now Disney is focused on pushing agendas, not creating memorable stories and characters and it’s becoming widely criticized among the investment meda. The Financial Times, the UK version of the Wall Street Journal is asking, “Can Disney rediscover the magic?” They are questioning the obvious lack of creativity that’s destroying what used to be the greatest creative brand in American business.

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