While Bud Lights Super Bowl commercial was “pretty decent,” former Anheuser-Busch executive Anson Frericks argued it doesnt win back consumer trust or authenticity.
An aluminum can plant is CLOSING PERMANENTLY due to the Bud Light boycott. They join two glass bottle plants who were forced to shut down last year due to the complete collapse of sales of Bud Light in the southern United States.
Ball Corporation, who is closing the can plant is also permanently canceling plans to build a $290 million can plant in North Las Vegas, and it’s putting off construction of a large plant it announced in 2021 it would build in North Carolina. That project won’t happen until 2028, Ball said.
About 121 employees will lose their jobs in Kent starting Feb. 29 with the planned closure of the Rexam Beverage Can Company, owned by, and also known as, the Ball Corporation.
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
It wasn’t supposed to go like that. The year kicked off with an expensive Super Bowl ad with actor Miles Teller and a new slogan — “Easy to Drink. Easy to Enjoy” — which was supposed to mark a “new era” for the 40-year-old brand.
Bud Light’s decision to tap transgender social media influencer Dylan Mulvaney to promote the brand’s ‘Easy Carry Contest’ couldn’t have gone much worse. The American beer institution has been in a tailspin, with revenue plummeting 10.5% and the brand falling from its spot atop the US beer market for the first time in over two decades.
Transgender influencer Dylan Mulvaney was paid far more than was first alleged, as documents reveal a US$185,000 deal for the marketing campaign that ended in an epic flop.
Bud Light continues to drag down sales for parent company Anheuser-Busch as the world’s largest brewer reported a double-digit drop in US revenue last quarter. Anheuser-Busch InBev reported Tuesday that revenue in the US fell by 13.5 percent between July-September. The figure was based on revenue per 100 liters, a common measure for beer sales.
Sales to US retailers were also down 17 percent, largely due to a drop in Bud Light demand, the company reported. Bud Light has faced months of protests and consumer anger since its ill-fated partnership with trans influencer Dylan Mulvaney in April. The company has seen Bud Light sales decline for months. US retail dollar sales of Bud Light were down 29 percent in the four weeks ending October 21 compared to the same period a year ago, according to Nielsen data compiled by Bump Williams Consulting.
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