Target is set to limit the sale of LGBTQ-themed merchandise for Pride Month after the retailer faced backlash a year ago.

Ahead of its Pride product release in June – a practice it has followed since 2013 – Target will reduce the number of stores selling the merchandise, and stop offering Pride-themed children’s clothes.

The adult-only options come a year after calls to boycott the brand over its collection, including ‘tuck-friendly’ swimsuits and children’s T-shirts with the slogan: ‘Trans People Will Always Exist!’

This week, Target said it was only releasing LGBTQ products around half of its 2,000 stores nationwide, ‘based on historical sales performance’, reports Bloomberg.

Target sparked backlash a year ago after it released its LGBTQ-themed products for Pride Month, including a children’s T-shirt reading ‘Trans people will always exist’

Target sparked backlash a year ago after it released its LGBTQ-themed products for Pride Month, including a children’s T-shirt reading ‘Trans people will always exist’

Target’s share price tanked by over $10 billion amid calls for a boycott a year ago. This week, Target said it was only releasing LGBTQ products around half of its 2,000 stores nationwide, ‘based on historical sales performance’

This week, Target said it was only releasing LGBTQ products around half of its 2,000 stores nationwide, ‘based on historical sales performance’
A Target spokesperson told CNN that despite dialing down its LGBTQ-themed merchandise, the company is ‘committed to supporting’ Pride Month.

‘Most importantly, we want to create a welcoming and supportive environment for our LGBTQIA+ team members, which reflects our culture of care for the over 400,000 people who work at Target,’ the spokesperson added.

When it was faced with backlash a year ago, the outrage grew to the point that several stores received bomb threats if they didn’t pull the clothing line, and the company’s share price tanked by over $10 billion.

Calendars reading ‘Queer All Year’ were also among the products, with others including rainbow covered children’s clothes and adult bodysuits.
Target CEO Brian Cornell pulled the merchandise from stores just days before Pride Month began amid the controversy, and defended the move by noting the bomb threats and hostility directed at his employees.

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