No one wants to see a Mad Max Movie without Mad Max, and it would appear that the era of the boss babe is dead.
Audiences mostly ignored Fury Road’s bait and switch in 2015, maybe because people had no inkling of the woke agenda behind it. In 2024, things have changed dramatically. Movies are worse in terms of propaganda but at least audiences are now savvy to the game and they aren’t paying to be brainwashed anymore.
Furiosa officially flopped hard at the box office with the worst Memorial Day weekend performance in over 30 years. The film’s opening draw is being called ‘disastrous’, even by the Hollywood media. It’s budget is estimated at around $300 million including marketing and promotion, yet it only netted $30 million in the long holiday weekend. It will require around $500 million in theater receipts just to break even (theaters take 50% of all ticket sales).
The prequal flick has received positive reviews and the media is apparently stumped as to why it’s not performing better. Some analysts blame inflation and the higher cost of living, making recreational spending more difficult for most families. Some studio executives still blame the pandemic, believe it or not. The problem is that these theories have been debunked. Certain movies have performed very well in the past year which means the public is still hungry for entertainment, they just aren’t hungry for Furiosa.
With the exception of the Barbie Movie (a feminist movie marketed as a romantic comedy that ultimately had no romance in it), every feminist film is now bombing. There is no money to be made in these endeavors and all that sweet ESG cash has dried up.
The hailstorm of woke movie failures might have caused Furiosa to suffer collateral damage. Maybe the box office embarrassment of the film is unfair. But, it’s not unfair to point out that Hollywood did this to themselves. Any hint of feminist propaganda and audiences turn their noses up; odds are good the movie will be a waste of their hard earned cash. For now, media companies still refuse to learn their lesson. What’s the lesson? Get Woke, Go Broke.
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