Harley-Davidson became the latest major brand to face backlash over its diversity, equity, and inclusion (DEI) initiatives — with a conservative online influencer calling for a boycott of the iconic motorcycle maker.

Robby Starbuck, who has more than half a million followers on X, accused the Wisconsin-based company of having “gone totally woke” by hosting an LGBTQ+ boot camp at its offices, sponsoring Pride events and subjecting white employees to DEI indoctrination.

Last week, Starbuck, a former GOP candidate for a congressional seat in Tennessee, organized an online campaign that forced John Deere and Tractor Supply to walk back its DEI initiatives, including eliminating Pride parades and festivals.

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