Bud light PRESIDENT explains HOW they RUINED their BRAND!

by 01.27.2025

Bud Light’s decade-long decline culminated in the disastrous Dylan Mulvaney campaign, proving that ignoring your customer base in favor of corporate activism is a multi-billion-dollar mistake.

On April 1, 2023, controversial transgender activist Dylan Mulvaney took to Instagram to advertise Bud Light beer, as the brewer promoted its tie-in for the National Collegiate Athletics Association’s March Madness basketball tournament.

In the clip, Mulvaney, 27, sat behind cans of Bud Light, sipping from one while pushing a competition to win $15,000 and, at the same time, declaring complete ignorance as to what March Madness was about and even what sport it involved.

But as Anson Frericks explains in “Last Call for Bud Light: The Fall and Future of America’s Favorite Beer” (Threshold Editions), the promo caused instant outrage among Bud Light’s loyal patrons.

It seemed predestined Frericks would end up working for his favorite brand and in 2011, after Harvard Business School, he joined Bud Light’s parent company.

When sales of Bud Light peaked in 2008, making it the No. 1 selling beer in America, then owners Anheuser-Busch were subject to a hostile takeover from Belgian-based InBev, and the resulting $52 billion deal was not only the largest cash deal in history but created the world’s largest brewery, Anheuser-Busch InBev, or “AB InBev.”

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