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Who won, Koffee or Young Wavy?
As an Indie Manga guy myself looking at where to take my next manga project I care alot about these two creatives and how they run there business. There breakup and beef bothers me a little bit because I don’t want to get into self publishing. I would much rather take it to a publisher to take care of these details. Both Koffee and Wavy are doing two very different business models that I have considered before and am not sure which is going to end up being the best. So I am watching closely. After seeing the drama play out I have some thoughts.
They were a team publishing together in a partnership now they are split over politics and ideology. They have gone back and forth over several videos doing detailed breakdowns of each other’s videos in a tedious way. If you don’t understand it or care to watch their hours of drama, I got you.
Koffee doesn’t like that Young Wavy is giving space in the magazine to stories that don’t match his definition of ManaA (a term he created that describes Shonen manga and removes Woke ideology) and Young Wavy doesn’t care what their politics are; he wants good manga in his magazine. Wavy is not removing the Manaa from the description of his product because he does believe in this and some titles do match this. Also a big a big fight over business model.
Young Wavy prefers a global market and slow and steady build up. Koffee is advertising to a very specific market and making money quickly. He wants to price products higher if it means making money. Young Wavy will take poverty until it builds a large audience. He isnists that we must stay competitive price wise with all of the others. And he sells on Amazon KDP.
Who won?
Young Wavy. Koffee went off the rails calling him retarded, Young Weeny, and just all kind of childish insults. He’s all about that money and that’s it. For someone who has such clear vision for shonen hero behavior and often critiques other idie manga stories (really well btw) he did not act like a shonen protagonist in this instance. I don’t recall ever seeing ichigo, Naruto, or Goku act the way he did when he lost an ally or friend.
Wavy didn’t become a third grader and insult him in crazy ways. He was pretty calm and stuck to his points of building a large and strong audience and selling on Amazon. Amazon is a good place to sell because everyone is on there. Amazon takes 40% but it is worth it when they do the printing, shipping and logistics. You don’t have to buy a website and setup all of these things. It is a good rate for all fo these important factors. It also allows the creators to focus on the creating and marketing which is probably the most important thing that everyone hates and isn’t good at.
I also think they both lost a little in this. If we can learn anything from Comisgate movement it’s that if you nail down on a political agenda and rely on people buying your product and following you because of your politics you will have a very loyal but small audience. But only the first 2 or 3 initial members of CG make money, and the product isn’t on par with the best being put out. And in 2017 the biggest members of CG where very different today. There was Doug Tenepel, Mike S. Miller, EVS, and Jon Malin. Two of those guys are no longer apart of it but with each member that left or was kicked out or dramatically left the movement gets smaller.
My message for Young Wavy and Koffee is this… The indie Manga market is small enough, you don’t need to make your target audience smaller by using politics. It is easy to grow quickly by using rage inciting and divisive content because there is very little middle ground now with it. People will either like your video or hate your video. A neutral indifference doesn’t happen. You will grow quick, cap quick, and then dwindle when you start tearing down other indie creators (which you will have to do because you only create inciting content now).
