Brandon Sanderson delivered Oxford’s 2026 Tolkien Lecture and named J.K. Rowling directly as an example of fantasy authors who publicly distance themselves from the genre they profit from — using Terry Pratchett as a counter-example of a writer who embraced fantasy sincerely without apology. Sanderson’s argument, rooted in Tolkien’s own unapologetic commitment to secondary world creation, draws a direct line between authorial sincerity and lasting literary impact — and names the author of Harry Potter as someone who has undermined her own genre by treating it as something to transcend rather than inhabit.
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