GTA 6 is tracking the strongest pre-order campaign in gaming history — $260 million in first-week digital pre-orders across the US and five European markets, with 89% of buyers choosing the $100 Ultimate Edition over the $80 base game — arriving weeks after 200,000 people signed petitions demanding a physical disc edition and hundreds of thousands posted about boycotting the game over its disc-free physical release. Analytics firm Newzoo projects GTA 6 will sell between 37 and 51 million copies in its first week, generating up to $5.2 billion in launch revenue. The gap between online consumer outrage and actual purchase behavior is now the clearest it has ever been in gaming history, and every publisher watching this case study is drawing the same conclusion.
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