If you think Disney has learned a few lessons and will start moving away from trying to make everything a cinematic universe, you will be proven wrong by Wish, the recent Disney animation feature which debuted with Rotten 50% reviews and in third place to the new Hunger Games and even Napoleon, Ridley Scotts middling R-rated historical(ish) epic.

What’s wrong with Wish? Many, many things, including a viral clip that portrayed the central hero as kind of dumb and its villain as kind of right. But the most egregious thing may be how the film ends, probably one of the worst endings to any “classic” Disney animated movie…ever?

Investors have finally started to notice Disney’s creativity is NOT what it used to be. Now Disney is focused on pushing agendas, not creating memorable stories and characters and it’s becoming widely criticized among the investment meda. The Financial Times, the UK version of the Wall Street Journal is asking, “Can Disney rediscover the magic?” They are questioning the obvious lack of creativity that’s destroying what used to be the greatest creative brand in American business.

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