Bob Iger has reworked the production budgets, told Marvel to delay projects and limited Marvel’s ability to do sequels to failed Marvel Disney+ shows like Echo and She-Hulk.
The news about Iger getting involved also follows Marvel’s failures at the box office with The Marvels, the worst performing MCU and superhero movie of all time, that only brought in $200 million on a budget close to $400 million.
The latest film in the Marvel Cinematic Universe (MCU), The Marvels, opened to a weekend box office of just $46.1 million, the lowest in franchise history. Yet outlets like The Associated Press called the film a success anyway, by virtue of being the first MCU release directed by a black woman. The director, Nia DaCosta, seems to agree.
This week, she blamed the lack of interest in the film and its subsequent criticism on the bigotry of Marvel fans.
“There are pockets that are really virulent and violent and racist — and sexist and homophobic and all those awful things,” she told Variety’s Angelique Jackson when asked about the film going “woke.”
Disney was WARNED not to make this film by Marvel CEO Ike Perlmutter. No one wanted to see Brie Larson as a superhero stuck awkwardly in the middle of two Avengers movies. Perlmutter explained Marvel is a “boys” property and boys would not want to play with a toy based on this female superhero. He was right of course, but this was out of his control. Even though Bob Iger PROMISED Ike Perlmutter who saved Marvel from bankruptcy and successfully launched the Marvel Cinematic Universe he would retain CONTROL of the Marvel brand, Iger went back on his word. He would later fire Ike Perlmutter out of his own company a few years later.
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