The Marvel Cinematic Universe just found the catalyst it sorely needed to reconnect with mass audiences. Deadpool & Wolverine kicked off its theatrical run with an impressive $38.5M in Thursday previews, making it the 8th-highest preview frame and the biggest preview number of all-time for an R-rated film. The film will officially open across 4,210 theaters this weekend, including 400 IMAX auditoriums, 950+ Premium Large Format screens, 2,500+ 3D locations, 300+ D-Box/4D motion screens and 90+ Screen X screens. The film occupies a market share of 43% of all showtimes in the United States, according to The Boxoffice Company’s Showtimes Dashboard.
The preview performance ranks it nearly on par with 2019’s Star Wars: The Rise of Skywalker ($40M previews / $177.4M opening weekend) and 2018’s Avengers: Infinity War ($39M previews / $257.7M opening weekend).
It is currently outpacing post-pandemic Marvel hits like 2022’s Doctor Strange in the Multiverse of Madness ($36M previews / $187.4M opening weekend) and Thor: Love & Thunder ($29M previews / $144.2M opening weekend), and Black Panther: Wakanda Forever ($28M previews / $181.3M opening weekend).
Based on the preview figures alone, Deadpool & Wolverine is tracking in line with our pre-release projection range of $180-$200M. The film is virtually guaranteed to beat the prior opening weekends in the Deadpool franchise en route to becoming the biggest R-rated opening weekend of all-time. Deadpool 2 posted previews of $18.6M ($125.5M opening weekend) in 2016, while 2014’s original Deadpool earned $12.7M in previews and set an R-rated opening weekend record of $132.4M.
Overseas, the film has already opened across a total of 48 material markets to date. The first two days of the international launch have contributed $64.8M to the global tally, tracking +57% ahead of Deadpool and +48% ahead of Deadpool 2 in the same markets at current exchange rates, according to Disney.
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