Why Marvel and DC Fear Rob Liefeld’s Latest Move!

by 07.23.2025

Rob Liefeld recently sold $500,000 worth of Youngblood comics through Whatnot by selling directly to his readers instead of going through traditional comic distribution channels. He believes that this is a business model that Marvel and DC Comics will do well to follow, but can they do this, especially if they do not have hypemen to pitch their books for them?

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