In a bid to keep readers engaged with their storylines, Marvel Editor-in-Chief Stephen Wacker is promising to stop rebooting their comics every few issues. Instead, Marvel will be returning to legacy numbering for their books. While the first issue of a comic always enjoys a boost in sales, Marvel is trying to pivot away from that strategy. Does that mean this gimmick no longer works? Are readers getting wise to this trick and Marvel needs to actually bring on new talent and tell exciting stories for the first time in what feels like forever?

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