Unserved Niche: More Profitable Than a Crowded “Wider Audience”?

by 08.02.2020

So many companies stab the niche audiences that got them where they are in the back to appeal to some phantom “wider audience”, while others go straight for the lowest common denominator. A few make a fortune, the vast majority go broke. Would it be better to go for an unserved niche instead?

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