Beer shipments are on track to FALL BELOW 200 million barrels – about 9 MILLION FEWER than in 2021. That’s about TWO BILLION FEWER beers drank by Americans.

A boycott of Bud Light over its tie up with transgender influencer Dylan Mulvaney is a key reason. Sales of the once-leading brand are down almost 30 per cent, and beer drinkers switching to other lagers have not made up for the dramatic fall.
But changing consumer habits are also dampening sales, as younger Americans, in particular, are increasingly turning away from alcoholic drinks.

Bud Light’s decision to tap transgender social media influencer Dylan Mulvaney to promote the brand’s ‘Easy Carry Contest’ couldn’t have gone much worse. The American beer institution has been in a tailspin, with revenue plummeting 10.5% and the brand falling from its spot atop the US beer market for the first time in over two decades.

Transgender influencer Dylan Mulvaney was paid far more than was first alleged, as documents reveal a US$185,000 deal for the marketing campaign that ended in an epic flop.

Bud Light continues to drag down sales for parent company Anheuser-Busch as the world’s largest brewer reported a double-digit drop in US revenue last quarter. Anheuser-Busch InBev reported Tuesday that revenue in the US fell by 13.5 percent between July-September. The figure was based on revenue per 100 liters, a common measure for beer sales.

Sales to US retailers were also down 17 percent, largely due to a drop in Bud Light demand, the company reported. Bud Light has faced months of protests and consumer anger since its ill-fated partnership with trans influencer Dylan Mulvaney in April. The company has seen Bud Light sales decline for months. US retail dollar sales of Bud Light were down 29 percent in the four weeks ending October 21 compared to the same period a year ago, according to Nielsen data compiled by Bump Williams Consulting.

Bud Light Controversy And Updates
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