Five years ago the Avengers success at over $2.7 billion in box office revenues literally intimidated Hollywood. Today everyone knows The Marvels has damaged the MCU with a scar of failure that can never be repaired. It’s of reversal of fortune never before seen in Hollywood.
The Marvels‘ predecessor, Captain Marvel, benefited at the box office from being a bridge between the Avengers finales Infinity War and Endgame.
Yes, the actors strike did pour a lot of cold water on promoting this film, with the thespian standoff ending just days before this sequel’s opening November 10, and star Brie Larson rushing around to late-night shows to tubthump the pic. But there was more. The movie was trying to thread storylines from Disney+ shows like Ms. Marvel, which was part of a grand master plan by Marvel to connect the series with the movies.
That strategy showed its holes here as Ms. Marvel wasn’t embraced in a big way by MCU fans ala series like Loki and WandaVision were. Lastly, Marvel has prided itself on hiring indie directors, plugging them into their system and turning them into blockbuster filmmakers (e.g., Jon Watts, Taika Waititi). It’s a recipe that doesn’t always work, evident in this movie (directed by Nia DaCosta) and Marvel’s The Eternals from Nomadland Oscar winner Chloé Zhao. The MCU in its zenith wins over both critics and audiences, and that didn’t happen here, with a 62% fresh on Rotten Tomatoes and B CinemaScore.
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