“It’s still very upsetting,” the owner added, noting the company’s Bud Light sales declined by 50% in the immediate aftermath of the boycott. “It’s very difficult to come in every day and look at those sales numbers, knowing I have a responsibility for everyone here.”

Another executive at a wholesaler in the Mid-Atlantic said they have spent sleepless nights devising ways to shed costs without laying off employees; and a top official at a distributor in the Southeast said they expect sales of Bud Light will remain down for at least two more years.

Still, the wholesalers added, harassment of employees and drinkers has faded, indicating the boycott fervor has died down and the brand reputation of Bud Light has begun to mend. Many of the wholesalers said sales had improved lately and Bud Light remains their top-selling beer.

The wholesalers requested anonymity because they didn’t want to be publicly identified speaking about the financial consequences of the boycott. In all, roughly 500 independent distributors sell Anheuser-Busch products nationwide.

In response to ABC News’ request for comment, a spokesperson at Anheuser-Busch touted the success of Bud Light and the company’s relationship with wholesalers.

“Bud Light continues to be the number one selling beer brand in the country because for decades it has been synonymous with programs and activations that consumers love, including partnerships with the NFL, NHL, UFC, and College Football,” the spokesperson said.

“As we have for nearly a century, we continue to work side-by-side with our 350+ wholesaler partners to drive growth for our collective business and provide best-in-class service to our consumers and retailers across the country,” the spokesperson added.

Sales of Bud Light declined by roughly 25% over the weeks following a product endorsement from Dylan Mulvaney, a transgender influencer, which sparked backlash among many conservatives last April, according to data from Bump Williams Consulting and Nielsen NIQ obtained by ABC News.

In a video posted on Instagram, Mulvaney held a specially designed can of Bud Light featuring an illustration of her. The can, Mulvaney said, included a message congratulating her on “365 days of womanhood.”

Until April of this year, sales of the beer stayed stuck at the same level while the boycott persisted, Dave Williams, the president of Bump Williams Consulting, told ABC News.

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