They FIRED HUNDREDS of employees, but it was NOT ENOUGH, they are now firing more employees but they won’t say how many. It’s a secret! Aluminum can plants, glass bottle plants, even the advertising agency and Bud Light themselves have had plant closures and layoffs to deal with the destruction of the Bud Light brand.
Anheuser-Busch InBev said it laid off an unspecified number of workers in its US sales division as part of the world’s biggest brewing company’s strategy of focusing on its largest brands.
“On January 12, we announced updates to our U.S. sales team structure that will simplify our organization and bring even more focus behind our Mega Brand strategy,” the company said in an emailed response to
questions from Bloomberg News. This will drive “increased collaboration with our wholesaler partners and retailer customers.” It didn’t disclose further details.
An aluminum can plant is CLOSING PERMANENTLY due to the Bud Light boycott. They join two glass bottle plants who were forced to shut down last year due to the complete collapse of sales of Bud Light in the southern United States.
Ball Corporation, who is closing the can plant is also permanently canceling plans to build a $290 million can plant in North Las Vegas, and it’s putting off construction of a large plant it announced in 2021 it would build in North Carolina. That project won’t happen until 2028, Ball said.
About 121 employees will lose their jobs in Kent starting Feb. 29 with the planned closure of the Rexam Beverage Can Company, owned by, and also known as, the Ball Corporation.
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
It wasn’t supposed to go like that. The year kicked off with an expensive Super Bowl ad with actor Miles Teller and a new slogan — “Easy to Drink. Easy to Enjoy” — which was supposed to mark a “new era” for the 40-year-old brand.
Bud Light’s decision to tap transgender social media influencer Dylan Mulvaney to promote the brand’s ‘Easy Carry Contest’ couldn’t have gone much worse. The American beer institution has been in a tailspin, with revenue plummeting 10.5% and the brand falling from its spot atop the US beer market for the first time in over two decades.
Transgender influencer Dylan Mulvaney was paid far more than was first alleged, as documents reveal a US$185,000 deal for the marketing campaign that ended in an epic flop.
Bud Light continues to drag down sales for parent company Anheuser-Busch as the world’s largest brewer reported a double-digit drop in US revenue last quarter. Anheuser-Busch InBev reported Tuesday that revenue in the US fell by 13.5 percent between July-September. The figure was based on revenue per 100 liters, a common measure for beer sales.
Sales to US retailers were also down 17 percent, largely due to a drop in Bud Light demand, the company reported. Bud Light has faced months of protests and consumer anger since its ill-fated partnership with trans influencer Dylan Mulvaney in April. The company has seen Bud Light sales decline for months. US retail dollar sales of Bud Light were down 29 percent in the four weeks ending October 21 compared to the same period a year ago, according to Nielsen data compiled by Bump Williams Consulting.
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